Andreina Castillo is a strategic marketing leader with over 15 years of institutional and consulting experience across marketing, communications, branding, digital, and audience development.
Born and raised in Venezuela, she has professional and educational experiences in Washington D.C., Philadelphia, Chicago, New Jersey, and abroad; as well as an extensive track of international travel.
She has worked for world-renowned institutions—like the Philadelphia Museum of Art, the New Jersey State Museum, New Jersey Symphony, and The Newark Museum of Art, with field studies at the National Museum of Natural History and the Van Abbemuseum—under the wing of inspiring leaders/mentors; in collaboration with philanthropy, education, and curatorial, and events colleagues; and in partnership with outstanding community leaders. She has planned, implemented, and evaluated marketing and creative strategies that increased acquisitions, conversions, audience diversity for more than six hundred in-person and virtual programs, exhibitions, concerts, festivals, galas, and events; amplifying brand and programming value while maximizing shifting marketing budgets and building cross-departmental collaborations.
As a passionate supporter of DEIA efforts, she has been part of initiatives across several organizations. She served on the American Alliance of Museums’ Latino Network Committee to foster professional development for Latinx museum professionals. She was part of the annual internship selection committee during her roles at the Philadelphia Museum of Art, and a member of the Colton Fellowship committee at New Jersey Symphony to support racial inclusion for Black and Latinx musicians. During her time in Philadelphia, she also served on the boards of Casa de Venezuela and Asociación Puertorriqueños en Marcha. As the Culture board member of Casa de Venezuela, she created, branded, and curated Diálogo 365 in 2009 as a premier exhibition project to support Latinx and Latin American artists in Philadelphia, and beyond (curating their 2022 edition Diálogo 365: Rhizomes). In 2012, she curated Papeles: Are we what we sign? in partnership with Acción Colombia and the Painted Bride Art Center in Philadelphia to amplify an important civic commentary about documentation and citizenship.
During her Master of Arts in Arts Administration & Policy at the School of the Art Institute of Chicago, she traveled to Singapore, Hong Kong, and Macau with fellow students to learn about cultural policy in the region. She also worked at the Van Abbemuseum in the Netherlands to research experimental museum practices and public programming for a summer field study trip. She holds a Bachelor of Fine Arts in Graphic Design from the former Corcoran School of Art. She is a 2008 Fellow of the Latino Museum Studies Program at the Smithsonian. Fluent in English and Spanish, she is currently working on perfecting her Portuguese.
In 2024, she founded Innovan Consulting as an opportunity to widen her commitment to work with different organizational structures across art, culture, creative, and social impact sectors. In this capacity, she prioritizes partnerships with consulting firms/agencies and individual organizations globally.
As a strategist, analyst, designer, or curator, she centers her practices on discovering patterns and translating them into experiences and communications that support connection, knowledge, and intercultural understanding.
