Strategic marketing for brand visibility, audience growth, and project delivery.
As the founder of Innovan, Andreina Castillo is a New Jersey-based consultant who strengthens marketing strategies and operations for innovative sectors driven by equity, creativity, and unique experiences. Specialty sectors include arts & culture, other creative industries, and travel & hospitality.
With over fifteen years of experience working for world-renowned institutions, Andreina is well-versed in navigating the challenges and opportunities of planning, implementing, and evaluating marketing projects. Learn more about her background.
She partners with organizations, individuals, and firms globally, focusing on U.S. and Latin American markets.
STRATEGIES
Discover opportunities for audience growth
➛ Marketing Planning and Implementation (including market analysis and competitive analysis)
➛ Brand Strategy (architecture, creative direction, messaging, positioning)
➛ Integrated Campaign Planning and Implementation
➛ Content Strategy (website, email, advertising, social media)
➛ Digital Advertising
➛ Customer Journey Mapping
OPERATIONS
Optimize project delivery and operations
➛ Freelance Project Management (for marketing and curatorial projects)
➛ Interim Marketing Leadership
➛ Marketing Campaign Optimization
➛ Marketing Workflow Automation
➛ Website and Email Marketing Optimization