arts management strategies to deliver actionable marketing opportunities, high-quality projects, and welcoming brand experiences.
Andreina Castillo is a New Jersey-based arts management consultant who supports innovative sectors in art, design, and culture through marketing strategy, project management, and creative direction. She is particularly interested in projects that intersect creativity or impact with equity, innovation, education, and unique experiences.
As an independent strategist, she partners with consulting firms, creative agencies, visual and performing arts organizations, nonprofits, and individuals worldwide, with a focus on the U.S. and Latin American markets.
With over twenty years of experience amplifying the brand and programming value of world-class arts and culture organizations to a wide range of audiences (especially Latinx/Hispanic and Latin American communities), Andreina is a strategic and creative problem solver. She is well-versed in navigating the challenges that arise in planning, implementing, and assessing marketing, creative, and curatorial projects. Learn more about her background.
SERVICES
Let’s explore a partnership together.
Marketing Strategy
Audience-centered strategies to discover market opportunities and improve the way people connect with places, objects, and ideas.
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➛ Market Research (including feasibility reports)
➛ Integrated or Single-channel Marketing Plans (for departments, exhibitions, programs, events, campaigns, and special initiatives)
➛ Brand Strategy (architecture, messaging, positioning)
➛ Content Strategy (website, email, search, advertising, social media)
➛ Campaigns Optimizations
Project Management
Adaptive and planned project methodologies to deliver high-quality value and experiences.
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➛ Planning and implementations of marketing, creative, curatorial, or cultural projects
➛ Program Management
Creative Strategy
User-driven designs to build better welcoming experiences for online and offline visitors.
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➛ Optimization of visual identities
➛ Digital content creative direction
➛ Website and email UX design
